WHY CHOOSE SIGNSHIP?

  Visibility

       A sign that cannot be seen should not be created. Identify the type of  traffic or audience your sign is meant to attract (sidewalk traffic, downtown  vehicles, or highway traffic, for example) and use the proper size, color, angle,  lighting, and placement for maximum visibility. Many of the decisions relating to  visibility are limited by your local sign ordinances. 

  Legibility

       Even if your sign is visible, if it is not able to be read by your intended  audience, it has little value. Some of the things to keep in mind are the following:

  Letter Size

       Letters that are too small to read are commonplace in many signs  today. For a quick reference on what size letters are needed for your sign;  examine the attached visibility chart taken from the research conducted  by the California Institute of Technology and the United States Sign  Council, or consult SignShip.

  Color & Finish Contrast

        Letters that blend in with their background become illegible at  moderate distances. This applies to polished metal letters that may reflect  a similar color as the sign background to the viewer making them  unreadable; dark letters that may blend into a building brick or stone; or  other letters where there is a small level of contrast between the letter  color and the background. The amount and type of lighting (both  artificial and natural) is important as well to overall legibility.

  White/Negative Space

         Simply enlarging letters does not make them more readable.  Proper letter kerning (the space between letters) and leading (the space  between lines of text) have almost as much to do with legibility as letter  size. Maintaining a high degree of white or negative space is important to  keep the letters from running together or running into other distractions  around the sign. 

  Rhythm

        Choosing the proper letter style and size determines your sign's  rhythm. Rhythm also applies to your sign itself and to how it fits in with  surrounding signs.

  Fonts & Typestyles

        Limiting your sign to a maximum of 2 styles is important. In  almost all cases, more than 2 styles typically does nothing but make it  hard to read or makes it look unorganized and fragmented to your  viewer. A properly laid out sign also will use only styles that complement  one another and do not cause the same type of 'fragmentation' when  viewed by your potential customers.

  Logos & Corporate Identification

        Do you have a logo that fits well with your sign copy? Inclusion of  graphical elements or a logo should complement the sign message  and in most cases not overpower the entire sign. Some logos (Such  as McDonald's, Coca-Cola, etc.) are strong enough brands that  virtually no text is needed for their sign-however this is not typical  for most business owners who need to send some message to their  intended audience. 

  Neighboring Signs

        While your sign should stand on its own; in many cases it is  important to examine the signs around you and your type of building or  monument to make a determination on the colors, styles or sizes of your  sign. Having an exact duplicate of your neighbor's sign may not be  appropriate or effective-but a sign that is harshly different may also send  the wrong message for your business. 

  Creativity

        The following bullets indicate the creative aspects that influence the aesthetic value and impact of a SignShip sign.

• Design
• Layout
• Composition
• Balance
• Focal Point
• Flow

       There are three things that set SignShip apart from most other sign companies: Creativity, Experience and Commitment to Excellence.  I am passionate about my profession.  I am admittedly adamant about providing my clients with signage that looks great & works hard.  I am your advocate and consultant. I am dedicated to providing signage that will communicate your message to your audience.

Poorly designed signs are all around you, but you don't see them.  That's the point.  You don't see them, because they lack basic design & layout principals that are exclusive to signage.  You know a good sign when you see it. Bad signs are rarely seen or considered.